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Road Safety Commission: Everday Journeys - Family - Speeding

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We plan school drop-offs, we plan to be at work on time, we plan to meet friends. But none of us plans a crash. This campaign targets everyday road users and asks them to think before they embark on each journey.

Rather than one TVC, there are ten. 5x30” spots for two different households – a family and a group of house sharers. Each ad shows an everyday household scene interrupted by an emotional 'premonition' from a grieving loved one, before snapping back to reality.

The content of each ‘premonition’ is based on real life behavioural data, collected from real crashes.
Credits Other credits

Road Safety Commission

Client: Rebecca Hamilton, Director Policy & Programs

Client: Joanna Hynes, Strategic Communications Officer

Client: Alisia Mumby, Campaigns Officer

Client: Kirsten Brent, Digital Communications Coordinator

The Brand Agency, Perth

Executive Creative Director: Dean Hunt

Senior Art Director: Niall Stephen

Senior Copywriter: Dan Debuf

Creative: Lachy Banton

Head of Brand Strategy: Hannah Muirhead

Account Management: Evan Murie, Brendon Lewis, David Svarc 

Production/Design: Dan Agostino, Katrina Clayton, Angelica Garland, Marcie Greenall, George Cooke, Julian Farnan

Production Company: Clockwork Films & King Street

Executive Producer: Katie Trew 

Senior Producer: Alan Robinson

Producer: Rylee Bannan 

Production Coordinator: Rebecca McCarthy

Director: Armand de Saint-Salvy

Talent: Warren Lyons, Cassie Young, Delilah Pettily, Michael Rainone, Alex Arco and Taika Morrison

Continuity: Melissa Hayward

1st AD: John Fairhead

DoP: Patrick O'Sullivan

First AC: Paolo Feliciano

2nd AC: Amelia Rose

B Cam: Elliott Nieves

B Cam First AC: Meredith Lindsay

VTR: David Attwell

VTR assist: Mason Truong

Gaffer: Dan Spriggs

Best Boy: Arif Defty Rashid

Elix Assist: Chris Martin

Elix Assist: Erin Guy

Key Grip: Greg McKie

Grip Assist: Clint Lawrence

Grip Assist: Tim Green

Sound Recordist: Gavin Repton 

Boom Op: Ben Cowman

Art Director: Murray Edwards

Props Buyer: Kaylee Higgott and Sally Phipps

Art Assist: Darrell Beck

Wardrobe: Maria Papandrea

Wardrobe Assist: Hannah Letizia

Hair and make-up: Kate Farmer 

Location Manager: Claire Burton and Rachel Hawkins

Unit Manger: Jakob Grasa

Production Assistant: Leslie Hornong

Audio Post: Cue Sound

Sound Engineer: Mike Fragomeni

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