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Top 6: February 1st 2023
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Goose Island: Slide to Unlock
Top 6: February 1st 2023
Goose Island and urban culture have always been tight. But, there was always an important group from Brazil's urban scene the brand wanted to connect with: Skaters. The problem is they ain't that open to brands and marketing. So, to get in with them, we decided to gift them a little present: SLIDE TO UNLOCK. The longest rail for skates maneuvers ever seen: the longer you ride, the cooler the prizes unlocked. A 24-meters rail grind created by Beta Collective for Goose Island in Brazil, in partnership with Experimental Skate Art and Black Media.
The skaters loved the present, and Slide to Unlock became a new brand platform to promote experiences to skaters.
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