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PSA: Half Woman, 2

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Working with Cancer, the cross-industry coalition formed by Publicis Groupe to erase the stigma and insecurity of cancer at work, is launching a global ‘wake-up call’ urging everyone to play their part in supporting colleagues with cancer. After being diagnosed and treated for cancer last year, Arthur Sadoun CEO of Publicis Groupe launched Working with Cancer at the World Economic Forum in Davos on 17th January. Today the program is an alliance of major international companies united by a pledge to create an open, supportive and recovery-forward culture for cancer sufferers. Founding partners include Abbvie, Adobe, Bank of America, BNP Paribas, BT, Citi, Google, Haleon, Labcorp, L’Oréal, Lloyd’s, LVMH, Marriott, McDonald’s, Meta, Mondelez, Microsoft, MSD, Nestlé, Omnicom, Pepsico, Renault Group, Sanofi, Toyota, Unilever, Verizon, and Walmart, the world’s largest private employer. Working with Cancer is now setting its sights on the wider world, through a wake-up call in time for World Cancer Day. It is anchored in the stark reality that half of us will be diagnosed with cancer in our lifetime, so all of us have a responsibility to support cancer patients at work. Central to this call is a campaign film, ‘Monday’ directed by Elena Petitti Di Roreto and Martin de Thurah, which depicts the often harrowing journey of cancer patients and the vital importance of workplace support. Many of the crew behind ‘Monday’ are cancer survivors and caregivers themselves, bringing personal and authentic resonance to a film that highlights a universal issue. Because driving social change in the workplace can often take years, Publicis is harnessing the power of creativity and mass media to accelerate momentum and adoption. A fully integrated campaign supported by $100m in media generously donated by partners like Disney/ABC, NBCU, Warner Bros Discovery, Paramount, Fox, Roku, Snap, iHeart, Tiktok, YouTube, NCM, Screenvision, Clear Channel, Lamar, Zeta and Meta, who are contributing 1bn impressions, will ensure this wake-up call is heard by all. Publicis Groupe will also contribute by becoming the first holding company to purchase and invest in a Super Bowl spot.
Credits Other credits


CEO Publicis Groupe France: Agathe Bousquet

CEO/CCO Publicis Conseil and CCO Publicis France: Marco Venturelli

Co Président Prodigious France: Christopher Thiery

Head of Agency Production: Caroline Petruccelli

Head of Sound: Christophe Caurret

Business Director: Shannon Eddy


Consultant Director: Elena PETITTI DI RORETO

French crew:

1st assistant director: Jean-François FONTANEL

Set Designer: Emmanuelle DUPLAY

Model making monster: CLSFX – ATELIER 69 – Frédéric Laine

Costum designer: Sonia PHILOUZE

UK crew:


Managing Director: Victoria Fitzwilliams

Head of Production: Shion Hayasaka

Post Production: Prodigious

Post Producer Image: Nathalie Depas

Post producer Sound: Joel Tessonneau

Editor: Yannick Giffard

Editor assistant: Alex Petropavlovsky

Grading: Jean Clement Soret @ CO3

Sound research: Maxime Rouge / Grégoire Bucaille

Sound engineer: Olivier Vehert

Business Affair: Romain Busnel / Claara Bonnel

Post Production: The Mill Paris

Executive Producer Christophe HUCHET

VFX Supervisor Vincent Venchiarutti

Shoot Supervisor Damien Canameras

CG Supervisor Guillaume Ho Tsong Fang

VFX Producer Kahina LAMBLIN

Animation Clotilde Blondel

Rigging Marine Sisnaki

FX Karim Lachaize

Lighting / compositing: Marouan El Bekri, Matthias Barday

Motion Design Vincent Ewald, Alexandre Tarquini

Concept Design Alain Descamps

Flame Valentin Gingembre


Composer : Ludovico Einaudi

Publisher : Chester Music Ltd. / Courtesy by Premiere Music Group

Performers : Ludovico Einaudi & Royal Liverpool Philharmonic Orchestra , conducted by Robert Ziegler Recorded at “Liverpool Philharmonic Hall” – 2006

Label/Producer: Ponderosa Music Records

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