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Michelob Ultra: New Members Day

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Michelob ULTRA, the second-largest beer brand in the country, is teeing up superior enjoyment for all and unveiling the brand’s boldest campaign in its history on football’s biggest stage. During the Big Game and beyond, Michelob ULTRA is celebrating a new era for the sport by championing equal enjoyment for all. Michelob ULTRA is once again putting joy front and center with two golf-themed ads that feature legendary athletes and entertainers hitting the links, and will introduce groundbreaking partnerships with Netflix, Instacart and golf apparel brand Devereux Golf for a truly integrated campaign across digital, fashion, sports, entertainment, and ecommerce which the brand will build upon throughout the year. “New Members Day,” the brand's 60-second ad, brings bold new energy to the links when legendary athlete Serena Williams goes head-to-head with Emmy award-winning actor Brian Cox. The pair are joined by superstar athletes from multiple sports including Jimmy Butler, Alex Morgan, Tony Romo, Nneka Ogwumike, and Canelo Alvarez, taking over Bushwood Country Club in a nostalgic nod to the classic golf movie, Caddyshack.

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