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Top 6: February 15th 2023
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Uber One: One Hit For Uber One

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Top 6: February 15th 2023
Returning to the Super Bowl stage for the third year, Uber has launched its latest campaign 'One Hit For Uber One' via Special US + Australia. Uber launched its membership program in November 2021 and has seen the strong value and significant savings that it offers to members. In addition to discounts on Uber rides, Uber Eats food delivery, and grocery orders, members receive special perks, exclusive invites and unique offers. In fact, membership pays for itself after just two orders on Uber Eats making Uber One a must-have membership. And while millions of people across the world reap the benefits of Uber One each day, Uber realized that it still had some work to do to get the word out about its membership program. So, Uber tapped into the ultimate memory hack and the one thing that really sticks in everyone’s minds: music. If Uber could come up with one hit song for Uber One, it would all click. Uber knew exactly who could help — someone who knows the industry inside and out. A titan of the music world. An absolute mogul. Enter: Sean “Diddy” Combs. As one of the most notable music producers who has unrivaled success as a hitmaker, Diddy was Uber’s guy. From there, Uber assembled a choir of musical darlings responsible for some of the catchiest songs to ever exist and the ones you can’t get out of your head. From iconic lyrics to captivating beats, one hit was bound to be made by Montell Jordan, Kelis, Donna Lewis, Ylvis and Haddaway.
Credits Other credits

Brand: Uber Vice president, global marketing: David Mogensen

Global executive creative director: Danielle Hawley

Head of marketing, North America: Georgie Jeffreys

Global creative director: Ecole Weinstein

Marketing manager II: Liza Keller

Social & digital marketing lead: Kaitlyn Mendoza

Sr marketing manager: Meredith Savatsky

Brand media lead: Gracie Childress

Brand media manager: Keith Shattuck

Research and insights lead: Dana LaMendola

Agency

Partner / CEO: Cade Heyde

Partner / Executive creative directors: Dave Horton, Matthew Woodhams-Roberts

Partner / Chief strategy officer: Kelsey Hodgkin

Head of strategy: Kelsey Karson

Strategy director: Janet Shih

General manager: Dom Dalton

Account directors: Lindsay Friedgood, Bella Timar

Head of business affairs: LaTanya Ware

Business affairs lead: Keli Christy

Partner agency: Special Australia

Partners / CCOs: Tom Martin, Julian Schreiber

Production

Partner/Managing director: Shawn Lacy

Head of production: Sean Moody

Production supervisor: Ryan Bishop

Edit: Exile

Editors: Jacob Schulsinger, Katie Turinski, Nate Gross

Assistant editors: Eliza Kanter, Jonathan Rogers

Head of production Michael Miller

Executive producer Jennifer Locke

Managing partner: CL Kumpata

Senior producer: Brian Schimpf

Associate producer: Dylan Majerus

Color: Trafik

Colorist: Dimitri Zola

Executive producer: Meghan Lang Bice

Producer: Julia King

VFX: Pariah

Head of production: Michael Steinman

Producer: Andrew Rosenberger

Music: Walker

Owner/Managing director: Sara Matarazzo

Senior producer: Danielle Soury

Sound design & mix: Eleven Sound

Sound designer & mixer: Jordan Meltzer

Executive producer: Melissa Brewer

Producer & assistant mixer: Andrew Smith

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