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Top 6: February 22nd 2023
Interactive
Fire & Emergency NZ: SmokeyTop 6: February 22nd 2023
Smokey was the sticker pack that helped make a behaviour stick. Thanks to Smokey - checking your smoke alarms went from a boring maintenance task, to caring for a mate. We launched with nationwide TV to introduce the Smokey character. Then, to get the idea into people's homes we distributed thousands of sticker packs to schools and hardware stores. This allowed people to create their own 'Bespokey Smokeys' - turning home smoke alarms into a friendly reminder that they're not only here to help, but that they also need to be cared for. A simple but incredibly effective idea that used eyes and mouths to win hearts and minds.
Agency: FCB, New Zealand
Design and Animation: Joren van Suylekom Also best this week |
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