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Pringles Multigrain: Wonderfully Different

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Pringles launches a new campaign with a strange, yet wonderfully different idea from Grey. The longstanding collaboration now has a focus on the new non-HFSS Pringles Multigrain range and a hamster with some serious stage presence. The spot shows three friends sharing the new Pringles Multigrain chips and commenting on how they are ‘wonderfully different’ a bit like the hamster which appears next in its habitat with a keyboard and lightshow, performing some dramatic electro music — not your ordinary hamster. The point is that the new Pringles Multigrain contains fibre and grains, but they are still very familiar in terms of taste and packaging - both hamster and Pringles Multigrain are wonderfully different. At the heart of the campaign is social and TV, targeting social explorers, constantly finding the fun in everyday moments, and sharing with others. Design-led hamster-sized gig posters were produced that were fly posted across London and shared on social channels to tease the launch of the Wonderfully Different campaign.
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Partner: Laura Jordan Bambach

Design: Christopher Lapham & Aaron McGurk

Agency Planning Partner: Lee Barber

Agency Strategy Director: Gilliam Caldwell-Dunn

Managing Partner: Agi Varanyi

Group Business Director: Tamsine Foggin

Account Director: Alice Ashwell

Agency Executive Producer: Nazneen Read

Agency Senior Producer: Anthony Borkett

Assistant Producer: Angel Nkomo

Agency Project Manager: Elly Knott

Media Agency: Carat

Planning Partner: Greg Paterson

Market Planning Director: Chantelle Townsend

Account Director: Becky Linares

Planner: Oli Rose


Production Design: Ollie Hogan

Edit House: Shift Post London

Editor: Saam Hodivala

Edit Post Producer: Kirsty Oldfield

Edit Assistant: Adam Buckmaster

VFX Studio: Untold Studios:

VFX CD: Ben Cronin

VFX Supervisor: Rebecca Clay

Lead Artiste: Tom Moreland

VFX Artists: Rich Harris

VFX Producer: George Reid

VFX Executive Producer: Ian Berry

Colour: Untold Studios

Colourist: Julien Alary

VFX Executive Producer: Ian Berry

Music Composition: Jeff Low

Sound Studio: Gramercy Park Studios

Sound Engineer/Head of Audio: Zak Kurtha

Executive Producer (Sound): Richard Donaghue

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