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Pringles Multigrain: Wonderfully Different
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Pringles launches a new campaign with a strange, yet wonderfully different idea from Grey. The longstanding collaboration now has a focus on the new non-HFSS Pringles Multigrain range and a hamster with some serious stage presence. The spot shows three friends sharing the new Pringles Multigrain chips and commenting on how they are ‘wonderfully different’ a bit like the hamster which appears next in its habitat with a keyboard and lightshow, performing some dramatic electro music — not your ordinary hamster. The point is that the new Pringles Multigrain contains fibre and grains, but they are still very familiar in terms of taste and packaging - both hamster and Pringles Multigrain are wonderfully different. At the heart of the campaign is social and TV, targeting social explorers, constantly finding the fun in everyday moments, and sharing with others. Design-led hamster-sized gig posters were produced that were fly posted across London and shared on social channels to tease the launch of the Wonderfully Different campaign.
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