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Boots: Our Health Is As Individual As We Are

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Boots today celebrates its biggest healthcare campaign to date - 'Our Health Is As Individual As We Are' - championing women's health and driving awareness of Boots' expanding and convenient healthcare offering, both online and on the high street. The film follows several women navigating familiar life moments with the expert help of Boots at their side. We see characters experience period pain, night sweats during the menopause and cough and cold symptoms. Set to the song, “Girl’s Gotta” by Danger Twins, the empowering track epitomises the confidence in women having healthcare options, including access to products and services* that allow them greater autonomy to manage their health, their way. At the end of the film, we see each of the women using and accessing the healthcare support they need in a convenient way, highlighting the ease of access to healthcare support at Boots. The advert closes with Boots’ new, purpose-driven tagline ‘With you. For life.’

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