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HomeGoods: Go Finding


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At HomeGoods, you don’t go shopping, you go finding – and finding is a feeling that should be celebrated. The brand is back with a fresh new campaign designed to recreate the unmistakable thrill customers get when they find what they’ve always dreamed of. It’s a feeling made possible by the extraordinary value HomeGoods provides through its ever-changing selection of high-quality goods at lower-than-expected prices. This is the latest expression of the highly successful 'Go Finding' campaign launched in 2017. Directed by Grammy award winning director Alan Ferguson in partnership with McCann New York, the campaign creates a landscape of dance, motion, music and magic that transports viewers to the electric moment when shopping becomes a feeling. The choreography was done by Emmy nominee Jemel McWilliams and features an all-star cast of dancers, skaters and actors.
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