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Royal Bank of Canada: Make It Count
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In a highly competitive environment, the creative spot harnesses Auston Matthews' celebrity status and the humorous narrative to help RBC's brand, value proposition and Personal Banking cash offer stand out amongst competitors. "Make It Count," created by creative agency Battery, features Auston and his sophisticated, charismatic and hilarious sidekick Gene Raymond - a play on the pseudonym used by a number of banks in marketing and ad campaigns. In the ads, Gene and Auston playfully surprise consumers with the powerful benefits you get through RBC Vantage when you switch your bank to RBC.
Anson Sowby, Co-Founder & CEO Related
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