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Top 6: March 15th 2023

TEDxAmsterdam Women: Embrace Equity

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Top 6: March 15th 2023
Leading up to International Women's Day 2023, TEDxAmsterdam Women and Ace present MissJourney, an AI tool that generates images exclusively of women. From CEOs to leaders, superheroes to doctors and engineers. MissJourney actively counters biased gender stereotypes; the initiators hope it will inspire AI developers to create smart, unbiased solutions. The theme of International Women's Day this year is 'Embrace Equity'.
Agency: ACE, Netherlands

Although artificial intelligence is playing an increasing role in our daily lives, there is insufficient equity and diversity in AI tools. When you ask AI tools to represent 100 common occupations and characters, less than 20 percent of the images show a woman. From dentist to superhero, athlete to CEO; the output consists almost entirely of white males.
MissJourney: MissJourney is an AI text-to-image generator that showcases women. The user-friendly AI tool, created by ACE in partnership with TEDxAmsterdam Women, was built to combat AI gender bias and introduce everyone to AI in an approachable way. The tool has built-in logic that helps AI make anti-stereotypical cues to create more diverse results from existing data models. When MissJourney is asked to create a portrait of a CEO, athlete or leader, rather than producing the usual male stereotypical examples this AI tool creates diverse female images.
Credits Other credits


Chief Executive Officer Rogier IJzermans

Marketing Manager Lisa Klop

Communications Manager Kim Iglesias Iguacel

Designer Alizee Bollen

Designer Caryn Holtes

Strategist Amber Haank

Strategist Marjolein Franse

PR Dorien Kuiken

PR Lisa van Eck

PR Loulou Wentholt

PR Milena Casu

PR Channa Merlijn

Developer Roel van Hintum

Developer Rens Philipsen

Developer Latif Hensbergen

Project Manager Anke Valkhof

Project Manager Valery Story

Developer Stuart Hoskin

Developer Jeffrey Bouva

Developer Alex Fernandes

Developer Ivo Herman

Music / Sound Audentity

Voice Over Melanie Hyams

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