AMP: Whatever Wealthy You Want

AMP's first brand campaign in a number of years aimed to demonstrate that everyone's idea of 'wealth' is different — for many, it isn't a flashy house or infinity pool, it's a little slice of whatever heaven means to you. A tinny on a river, a pool just big enough to spread your arms out, your third or fourth collectable sneaker, that speccy car you've been working towards since you were a kid.
Adam Ferguson's focus on authenticity brings this out in this campaign, ensuring it is led by humanity and authenticity.