Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Tv

Ikea: The Giving Bag


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
For decades, IKEA has offered well-designed, durable, affordable, and sustainable home furnishings to people with big dreams and tight budgets. With a rising share of Americans grappling with cost-of-living increases, IKEA USA is reminding consumers that achieving style and smart design on a budget is easier than it seems. The spot was created by Ogilvy New York and shot by acclaimed director and storyteller Ewurakua Dawson-Amoah and Greenpoint Pictures.
With the introduction of a new brand platform, 'Affordable Design. Endless Opportunities,' IKEA is highlighting the power of affordable design and how everyone can furnish their space with sustainable, well-designed products from IKEA – without putting their finances and future in jeopardy. The platform is launching with the hero film, 'The Giving Bag,' which will be featured across TV, digital, and social. The film tells the story of a family moving into a new, smaller home and shows a young boy experiencing the magic of affordable design through a classic, blue IKEA FRAKTA bag that just keeps giving!
Credits Other credits

Original Music: Squeak E Clean Studios

Executive Producer: Amanda Patterson

Creative Director: Rob Barbato

Producer: Anna Garcia Lascurain

Composer: Julie Nichols

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news