Samsung / Channel 4: Sunday Brunch

Samsung is the new official partner of Channel 4’s Sunday Brunch, presented by Tim Lovejoy and Simon Rimmer, starting 9:30am this Sunday, the 12th of March. Samsung aims to promote its premium home appliances and Bespoke Home line-up through this new partnership with Channel 4. The sponsorship bumpers, will be shown during the programme breaks to show off the full range of Samsung appliances, from Dual Cook ovens to the Jet vacuum range. The sponsorship will last for 12 months and includes product placement which will also see the whole Sunday Brunch kitchen kitted out with top of the range Samsung products, including ovens, hob, warming drawer, microwave and an American fridge freezer. The partnership will also be promoted online and instore by Samsung’s retailer partners. Although the focus will be on domestic appliances, Sunday Brunch will also feature other Samsung goods on the show, such as their state-of-the-art Frame TV. Also part of the partnership, Samsung will be sponsoring one of the show’s regular editorial segments called ‘TV for Pets’. Samsung’s media agency Starcom brokered the new partnership with 4Sales and Remarkable, the Sunday Brunch producers. Creative agency, Exposure, has produced the sponsorship idents.