Bombay Times: Out & Proud @Work

Following the court ruling in 2018 decriminalising homosexuality in India, the first edition of the Times Out & Proud campaign was launched with a mission to build a more inclusive and equal society where the LGBTQ+ community can live without fear and discrimination. This campaign went on to set a new reference point in both reader engagement and global recognition. Bombay Times in collaboration with Pride Circle and FCB India is now launching the second edition of the landmark campaign, titled ‘Out & Proud @Work.’ The follow-up campaign highlights one critical and oft-overlooked aspect of their lives: the issue of earning a livelihood. The community faces different forms of prejudice at and outside the workplace that marginalises its potential, qualifications, and/or personality, and leaves them underpaid, unnoticed, and unwanted. ‘Bombay Times Out and Proud @Work’, will use inspirational stories to make the point about the discrimination faced by the LGBTQ+ and the need for a fair and inclusive workplace. The partnership with Pride Circle will bridge the gap between job seekers and available employment opportunities, creating a more inclusive workforce. The initiative also seeks to involve those beyond the LGBTQ+ community by encouraging open dialogue on this important subject. The initiative will be amplified across print, television, and digital platforms. The campaign film for ‘Bombay Times Out & Proud @Work’ takes place in a company town hall and features Akshay Verma, Co-founder, Fitpass, highlighting how discrimination seeps into our workplaces. The film has been created by FCB India, and leaves viewers with a burning question: “Are we truly inclusive?”