Fassion: Change how you look 1

Women's Day, Wickramarachchi Opticians wanted to encourage people to see the world (and its women) differently. Through a clever visual metaphor, this ad appears to depict a woman's bra, but upon closer inspection, it is revealed to be a pair of sunglasses. This unexpected twist in the imagery serves to highlight how easily people can adopt a prejudice against women. The campaign reinforces Wickramarachchi Opticians goal of supporting women.

#IWD2023 #EmbraceEquity #RespectWomen #WomenMakingHistory
#ChangeHowYouLook