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Médecins Sans Frontières: All It Takes

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Global medical-humanitarian organisation Médecins Sans Frontières/ Doctors without Borders (MSF) has announced the launch of ‘All it takes’, a new brand platform for the Australian and New Zealand markets, developed in partnership with Publicis Groupe agencies Saatchi & Saatchi and Digitas. The campaign aims to raise awareness of the vital work undertaken by MSF delivering life-saving medical care and humanitarian support to people in conflict zones and other crises around the world. ‘All it takes’ has launched on BVOD, social and across digital platforms.
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MSF Director of Engagement (Chief Marketing Officer): Maryjane Aviles

MSF Head of Communications: Sophie McNamara


Head of Creativity: Simon Bagnasco

Head of Planning: Joe Heath

Senior Integrated Producer: Holly De Roy

Head of Design: Matt Alpass

Digital Design: Jarryd Hood

Interface Developer: Keong Seet

Group Account Director: Suzanne Leddin

Account Manager: Freya Bidwell


Design & Art Direction: Filipe Carvalho

Senior Motion Designer: Chris Angelius

MD / Executive Producer: Kim Wildenburg

Original Music & Sound Design: Squeak E Clean Studios

Executive Creative Director & Engineer: Simon Lister

Executive Creative Producer: Karla Henwood

Original Composition: Charlie White

Head of Post: Emma Duncan

Music Producer: Oliver Duke


Head of Media: James Hudson

Chief Strategic Officer: Lachlan James

Client Partner: Sarah O’Brien

Snr Digital Project Manager: Penelope Kendall

Digital Director: Ian Bailey

Digital Account Manager: Valeria Pestuggia

Snr Media Operations Manager: Babita Kamra

Snr Paid Social Strategist: Sophie Chugg

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