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Médecins Sans Frontières: All It Takes
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Global medical-humanitarian organisation Médecins Sans Frontières/ Doctors without Borders (MSF) has announced the launch of ‘All it takes’, a new brand platform for the Australian and New Zealand markets, developed in partnership with Publicis Groupe agencies Saatchi & Saatchi and Digitas. The campaign aims to raise awareness of the vital work undertaken by MSF delivering life-saving medical care and humanitarian support to people in conflict zones and other crises around the world. ‘All it takes’ has launched on BVOD, social and across digital platforms.
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