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CFP Board: It’s Gotta Be A CFP

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BUNTIN, the new agency of record for CFP Board, has launched a national public awareness campaign that dramatises the importance of asking the right questions. The campaign, called ‘It’s Gotta Be A CFP®,’ uses precarious situations to help highlight the importance of partnering with a trusted professional, especially when it comes to an individual’s finances. The campaign’s launch spot puts viewers on a bungee-jumping platform that’s dangling more than 300 feet above the ground. An instructor struggles to secure a jumper’s safety harness. With the harness somewhat secured, the jumper slowly shimmies his way to the edge of the platform. But one question for the instructor keeps running through his mind – are you qualified to do this? The jumper’s eyes slowly close. When they open, he finds himself sitting across the desk from a financial advisor. He asks one more question in hopes of calming his uncertainty – are you a Certified Financial PlannerTM?
Credits Other credits

Client

Chief Executive Officer Kevin Keller

Chief Operating Officer Elizabeth Stewart

Managing Director James Katsaounis

Campaign Director Diana Ricciardi

Agency

Head of Production Danielle Keenan

Vice President Brook Dore

Brand Manager Tara Zottola

Brand Manager Gabrielle Fanizzi

Brand Manager Morgan Beaty

Vice President Kathy Canady

Strategy Director Adam Panetta

Strategist Madison Bentley

Post Production / VFX Wild Manor

Editor Ryan Simpson

Music / Sound Knock It Out Music

Music / Sound Push Audio

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