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Top 6: April 5th 2023
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Dorito's: Failing is for the Bold

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Top 6: April 5th 2023
Isla Mexico City and PepsiCo Mexico introduce the new Dorito’s campaign for the Mexican and Latin American markets. Produced by production house Rebolucion and directed by Watta Fernández, 'Failing is for the Bold' understands and connects with a generation that is not afraid of failing and highlights the importance of going for it, whatever that may be, without the fear of stumbling along the way. Because the path might be full of challenges and hardships, but also experiences, self-discovery and learning. The agency, Isla and the brand, Doritos’ were keen on developing a campaign that upholds the flag of courage and dismisses the pressure of failing. After all, aren’t those who dare to go after their dreams and fail more praise-worthy than those who never fail because are not brave enough to try?

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