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Integrated
M.i.'s Westside Comedy Theater: L'HUMOR Video
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To celebrate its 14th anniversary, M.i.’s Westside Comedy Theater is using the occasion to make a splash and separate itself from other local comedy clubs. Working with Milwaukee-based Hanson Dodge, Westside Comedy Theater has developed L’HUMOR, making it the first comedy theater in the world with its own signature scent. The fragrance is being introduced at the Theater’s anniversary party on April 1st. It will be supported by an integrated campaign including fragrance ads and full-size posters, digital and social media, and sample spritzers which will be distributed to patrons attending the theater’s anniversary party. And it’s all packaged together in a unique box set. Initially the product will not be available for sale, but if there’s a groundswell of support from customers and performers, theater owners believe it would be a fantastic product to have on sale at some point in the future. Over its 14 years, M.i.’s Westside Comedy Theater has hosted the biggest names in comedy including Adam Sandler, Dana Carvey, Dave Chappelle, Zach Galifiniakis, Ali Wong and Chris Rock.
Client: M.i.’s Westside Comedy Theater Related
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