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Melbourne Airport Long Term Car Park: Blow Up
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Car parking – typically a low involvement category and a difficult sell to consumers, two challenging obstacles SMART Melbourne had to overcome when creating the new campaign for Melbourne Airport’s Long Term Car Park. The challenge SMART and Melbourne Airport faced was to find a way they could encourage people to drive and park at the airport rather than getting a lift, catching a cab or parking with a competing car park.
No one is interested in car parks, but everyone is interested in blow up dolls, aren't they?
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