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DNA My Dog: Connecting the Dots
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To celebrate National Pet Day DNA My Dog, a leading canine genetic testing company, has announced their new brand identity. The full rebrand shows how genetic science can lead to greater understanding and deeper bonds. Since launch, DNA My Dog has been on a mission to empower pet parents with the knowledge to provide the best possible care. The new brand identity system, developed by Zulu Alpha Kilo, connects the dots between a dog’s genetics and their unique physical, behavioural and emotional needs. The new identity is based on a system of dots, representing the foundational pieces of genetic information. The redesigned logo of a friendly dog is made up of five proportional dots, which symbolize the code that makes up a dog's unique DNA. Bright primary colors and playful photography introduce the emotional side of pet ownership, while a quirky and energetic voice removes intimidation from genetic science.
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