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Top 6: April 19th 2023

The Iran Democracy Council: A.Iran

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Top 6: April 19th 2023
Since the death of Mahsa Amini and the ignited protests in Iran, women’s rights are still being heavily violated every day. Iranian women face severe oppression, including being forced to wear a hijab, discriminatory laws, and the prohibition of many basic human rights, such as riding a bike or entering a stadium. And the situation only seems to worsen… This is what sparked a noble idea at Wunderman Thompson Benelux. In partnership with the Iran Democracy Council, the joined Wunderman Thompson forces of Benelux, Seattle & London created A.IRAN: a future history book about women in Iran, written today by AI. Using GPT-3/4 and Generative Art/Video, Wunderman Thompson creative technologists trained an AI model on the events in Iran today and in recent history under the current theocratic regime – and the future it predicts for 2026 continues to be bleak. A.IRAN, a digital 20k+ word book, explores aspects such as the right to education, participation in arts and culture, and representation in politics, assuming nothing changes and we remain silent.
Your actions impact the future:
The point – we don’t have to stay silent. At, readers can dive into the A.IRAN book and directly experience how their actions can rewrite the future. Sharing, donating or volunteering has a direct impact on the algorithm and thus on the story written by the AI. Readers see the book’s content change right in front of their eyes. The innovative platform shows how every step in the right direction can literally rewrite a country’s future. When a reader clicks on the take action icon, they are presented with different opportunities to help the present situation. If they agree to act, the book rewrites itself based on the action and the content and images in the “book from the future” become more hopeful.
Credits Other credits


Lead office WT BeNeLux

Supporting offices: WT Seattle, WT London

Global Lead, Creative Data: Jason Carmel

Experience Technology Director: Shawn Herron

Director, Technology: Cole Peterson

Sr Analyst, Data Science: Caroline Buck

Director, Data Science: Ilinca Barsan

Designers: Tom Besters, Sofie Luyckx, Bert Beckers

Strategy Director: Jo Weston

Chief Executive Officer: Sasan Saeidi

Client Manager: Pieter Van Schil

Group Account Director: Atash Hall

Program Manager: Sofie Laeremans

​Client Credits: Iran Democracy Council

Sara Seyed: Founding Member

Shay Soroush: Founding Member

Azadeh Meshkaty: Founding Member

Elika Eftekhari: Founding Member

Pearl Servat: Founding Member

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