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Betclic: Extra Seats

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It's total hysteria in Betclic Elite this season! The reason? Nando de Colo, Mike James, Ismael Kamagate, Dominic Artis but also and especially... Victor Wembanyama! Too much talent, too much hype. As a result, it has become impossible to find a seat to attend a game. A big frustration for the French basketball fans, who only have a few rare opportunities to see Wemby play in Betclic Elite, before his departure for the United States at the end of the season.
Agency: Marcel, Paris

Faithful to its promise to make the sport live stronger, Betclic, one of the European leaders in online gambling and sports betting, had to do everything possible so that a maximum of fans could attend the last big events of this season. This is why the sports betting application, title partner of the French basketball championship, is launching in collaboration with its agency Marcel: the Betclic Extra Seats. Seats created where none existed before! In the corner of a corridor, on a training bike (like a certain Dennis Rodman?), on a folding chair, in the entrance tunnel of the teams... The slightest seat, especially the most improbable. And as these extraordinary seats are priceless, Betclic made them win on its networks. The first ones to take advantage of it were able to attend the duel of titans between Nando de Colo (former San Antonio Spurs player) and Victor Wembanyama on March 14th. Given the success of the operation, Betclic has decided to renew it until the Playoffs.
Credits Other credits

Marketing Director: Laurent Burel

Head of Marketing Communications: Antoine Lillet

Brand Manager: Mathias Bellamy

Brand Creative Director: Yann Gilbert

Deputy Creative Director: Bryan Coste

Agency

Co-CEOs: Pascal Nessim et Charles Georges-Picot

Managing Director: Benjamin Taïeb

Co-Head of Strategic Planning: Léoda Esteve

Strategic Planner: Ruben Hassan

Head of Production: Timothé Rosenberg

Account Director: Yani Oukid

Group Manager: Quentin Seguret

Account Assistant: Maeva Leseur

Project Directror: Marine Borreil

Project Manager: Pauline Lemaitre

Motion Design: Vincent Iweins, Maxime Philippeaux

Edit: Loïck Tranier, Julien Hannedouche

Production

Photographer: Jeremy Suchet

Fraler: Flavio Pesenti

Edit: Martin Duchamp

Sound Production: Kevin O’Leary

Production Director: Antoine Gay

Set Design: Célia Longcourty, Fred Cassellas

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