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Tv Obvious

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ALL is the booking platform and loyalty program of the Accor Group. Since its launch in 2019, Ogilvy Paris has been working with the brand on its branding and communication initiatives. The collaboration between ALL and the agency is reinforced today with the launch of a global campaign aimed at asserting in the highly competitive booking platform sector. And to remind people that is indeed THE booking platform for Accor Group hotels, offering the best brands at the best price, as well as exclusive and personalized advantages and services. It seems obvious to use when booking a hotel stay anywhere in the world. This is how the "That's" campaign was born. From the observation that guests would rather spend time enjoying their stay than researching their stay and comparing the rates that go with it. With Accor's extensive portfolio of over 40 hotel brands on one site, is the obvious way to find and book the perfect stay at the best price. The campaign is intended to be direct, light, and offbeat, bringing a new tone to the brand. The campaign is directed by Charlotte Abramow, a Belgian photographer and director known for her music videos for the Belgian pop sensation, Angèle, among others. The campaign will be launched across the entire ALL network and the Accor Group's brands (on and off-line).
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Chief Loyalty & Ecommerce Officer: Mehdi Hemici

VP Branding, Communication & Omnichannel: Diane Fanton

Communication Director: Emmanuelle Kuzmiak

Communication Manager: Axelle Bensoussan

Communication Manager: Marine Le Coq

Social Media Director: Lucie Metzger


Presidents: Matthieu Elkaim & Mathieu Plassard

Global Client Lead: Julia De Sainte-Marie

Project Manager: Gabrielle Jovet

Experience Strategic Director: Minerva Sosa Soria

Art Buyer and TV Prod: Angélique Bosio


Director of production: Marc Fuentes

1st assistant director: Marie Le Grevellec

Steadycam operator: Sacha Naceri


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