KX Pilates & Koala Furniture: KX Pilates x Koala Reformer Bed Bed™

For April Fools’ Day, Australia’s Reformer Pilates leader KX Pilates partnered with iconic mattress brand Koala - launching the latest innovation in exercise and comfort with the KX Pilates x Koala Reformer Bed Bed™, the first reformer pilates bed that you can actually sleep on. The bed merges the benefits of an epic workout with the perfect snooze so Aussies can enjoy dynamic Reformer Pilates while they sleep and wake up fit!The launch included a social film and PR push across both KX Pilates and Koala channels teasing out the innovation ahead of April Fools Day, with a big reveal happening on the day as comedy influencers Amy Gerard, Starr McGowan, and Luisa Dal Din got to experience the prototype themselves at a KX Pilates studio sharing it to their socials.

Amy Gerard - https://www.instagram.com/p/Cqd7mTjDm1c/
Starr McGowan - https://www.instagram.com/p/Cqd3yT-hlMi/
Luisa Dal Din - https://www.tiktok.com/@luisadaldin/video/7216835859381751042?lang=en

Unfortunately, the KX Pilates x Koala Reformer Bed Bed™ is still a dream. But our April Fools gag got real, reaching over 140,000 Australians on social media and over 9.3M people across multiple media outlets, showing that everyone would love to get fit while they sleep.