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Top 6: May 3rd 2023
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Marmite: Baby Scan, 1

Top 6: May 3rd 2023
Marmite is launching a tongue-in-cheek campaign featuring parents-to-be who are looking to find out whether their babies are lovers or haters - of Marmite, that is. The “Baby Scan” campaign was created by adam&eveDDB and uses a healthy dose of humour to illustrate that the brand is aware of how divisive its flavour is. It follows a recent scientific study which revealed that babies could respond to different flavours while still in the womb. Researchers gave pregnant women different vegetables and found that their foetuses responded with varying facial expressions, suggesting that they can experience taste through the amniotic fluid in the womb. The TV spot, directed by James Rouse, will premiere tonight at 8:15pm on ITV2 during Bobs Burgers. The documentary style ad is set in a hospital’s ultrasound department and follows a number of couples who have come for a scan and are eager to find out some vital information about their baby - whether it’s a Marmite lover or hater.
Credits Other credits

Client

Georgina Bradford, Marketing Director

Shannon Lennon-Smith, Marketing Manager

Annabelle Terry, Brand Manager

Agency

Joint Head of Integrated Production: Nikki Cramphorn

Senior Planner: Liora Ingram

Junior Planner: Lucy Wilson

CEO: Tammy Einav

Managing Partner: Tom White

Account Director: Max Sullivan

Account Manager: Lydia Barber

Project Managers: Ian Hughes, Amy Waldman, Linda-Aileen Macfarlane

MEDIA AGENCY: Mindshare

Business Director: Tess Domenet

Account Manager: Anna Mason

PR AGENCY: W Communications

Campaigns Director - Grace Jackson

Associate Director - Jess O’Donohoe

Account Director: Paige Hartley

Account Manager: Ella Bull

Production

HEAD OF PRODUCTION: Polly Du Plessis

PRODUCTION MANAGER: Tim Steele

CASTING DIRECTOR: Thom Hammond

PRODUCTION DESIGNER: Niamh Coulter

WARDROBE STYLIST: Selina Wong

HAIR AND MAKEUP ARTIST: Michele Baylis

EDITING COMPANY: Work Editorial

EDITOR: Neil Smith

POST PRODUCTION: Absolute Post

EP: Chris Batten / Sally Heath

Producer Maddie Godsill

Colourist: Matt Turner

Look Dev/ R&D - Gustavo Ribeiro

VFX Supervisor and Flame Lead - Ben Robards

Flame & Nuke Lead - Chris Tobin

Nuke - Harvey David

Nuke - Tommy Coulter-Lister

Flame - Rich Greenwood and James Corden

CG - Keith Rogers, Rebekah King-Britton, Patrick Keogh, Ollie Grant, Megan McLean

AUDIO POST PRODUCTION: Jon Clarke at Factory

Audio Producer: Deborah Whitfield

Print, DOOH & Static Social:

Design Studio: King Henry Studios

Founder/Partner: Carolyn Henry

Design Director: Scott Silvey

Lead Retoucher: Charlie Townsend

Studio Project Manager: Dan Sandalls

Artworker: Dave Callow

Integrated Producer: Jaki Jo Hannan

Merchandise PR Photography:

Photographers Agent: Boutique Artists

Photographer: Charlie Surbey

Integrated Producer: Jaki Jo Hannan

Merchandise:

Design Studio: King Henry Studios

Design Director: Scott Silvey

Senior Integrated Producer, C&A: Gareth Evans

Studio Support, C&A: Gary Halfacre

PA/Team Assistant: Phoebe Jebb

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