OMO (Dirt is good): Gratitude is good

For many years, OMO has been challenging perceptions and demonstrating how dirt truly is good. Because of that, we became the world’s largest laundry brand.



But dirt is good wouldn’t have beeen possible without, ketchup stains, ice cream stains, soup stains, and all those brands’ stains that make the world messier.



So, we needed to thank them and for that reason we created a global campaign for thailand, china, brazil and uk, to thank different brands, by creating prints and billboards that portrayed when their stains demonstrated the good in dirt.