Dallas Pets Alive!: Prescription Dogs

The first dog adoption campaign that prescribe dogs as additional part of heart disease treatment for patients with heart conditions.
The campaign was unique in its approach to promoting dog adoption as a means of improving heart health. The team used a medical angle to appeal to the target audience, highlighting the health benefits of owning a dog and positioning shelter dogs as "Prescription Dogs." This approach appealed to a wider audience and helped to increase adoptions and save more shelter dogs' lives.
The campaign utilized tv spots and online videos that resembled authentic pharmaceutical commercials to educate people about the advantages of adopting a "Prescription Dog." The use of both organic and sponsored social media ads played a significant role in disseminating the campaign's message and encouraging more individuals to adopt shelter dogs.