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Top 6: May 24th 2023
Experiential
A.L.M.A. / Racing Club: The Name ConfusionTop 6: May 24th 2023
Confusing people is one of the main symptoms of Alzheimer's disease. That's why, during the Argentine Professional Soccer League's 11th game day, the Fight Against Alzheimer's Association (A.L.M.A.) and Racing Club joined in a collaborative effort in which each of the Club's 11 players went onto the field with another teammate's last name printed on the back of their jersey. But the confusion started ahead of the game on the Club's social media, and people kept talking about it well after the game.
Client: Asociación Lucha contra el Mal de Alzheimer Also best this week |
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