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Robert Capa Contemporary Photography Centre: Machines Don’t See The World As Humans Do

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Innocean Berlin has launched a new campaign to promote the world’s first permanent exhibition of photography by the legendary Robert Capa. The campaign, created for the Robert Capa Contemporary Photography Centre in Budapest, takes a fresh perspective on the conversation gripping the creative world right now: AI generated images. Innocean has produced a series of images contrasting the powerful photographs taken by Robert with versions produced by an AI image generator which is fed a description of the original photo. Robert’s celebrated photo of a shaved woman being followed by a police officer and a huge crowd during WW2 is placed alongside a poorly executed version generated using AI. Other famous Robert shots are also placed next to clumsy AI-generated versions. Each image ends with the line: “Machines don’t see the world as humans do.”
Credits Other credits

Motion Designer Carlos Suares

Chief Operating Officer Jonathan Hill

Account Director Min Kyung Park

Strategist Odile Breffa

Media Director Jürgen Zienicke

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