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Web Film

Fennel: Behind Closed Doors

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Fennel, the mobile investing app that gives individual investors the power to create change through their investments, has leaked the hard truths with its campaign, “Behind Closed Doors”. Drawing from remarks made during a globally renowned fast food giant’s 2022 annual general meeting, it exposes how big company decisions are made on topics such as plastic pollution and lobbying activities - decisions which often result in huge environmental and societal impacts. Viewers can witness a representation of how one globally renowned fast-food brand’s boardroom meeting went down, the script formed from statements made in the official annual general meeting documentation. Board members repeatedly vote against reporting on antibiotics in livestock, lobbying activities and expenditures, and plastic pollution - despite the commitments made by its competitors. The proposal that does pass? Increasing the pay of top executives by 84.5%. As Fennel reminds audiences, “All of this information is publicly available. You just need to know where to look.” The campaign was developed in close collaboration with 10 Days, and will roll out across social channels throughout May and June during proxy season, when shareholder voting reaches its peak. It also releases a week before this unspecified fast food company holds its next annual general meeting on May 25, 2023.
Credits Other credits


Founder Jolyon White

Founder George White

Founder Dominic White


1st AD George White

Wardrobe Eleanor Harvey

Art Director Eleanor Harvey

Gaffer Raf Nocerino

Casting Kieran Johnson

Hair and Makeup Grace Cox

Producer Eleanor Harvey

Brand Fennel

Chief Executive Officer Daniel Naim

Vice President Dina Sharara

Post Production / VFX 10 Days

Editor Josh Armstrong

Colourist Josh Armstrong

Music / Sound 10 Days

Composer Dominic White

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