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Top 6: June 7th 2023
Ambient
Volkswagen: The Blind SpotTop 6: June 7th 2023
South Africa has one of the highest road accident rates in the world. Many involve objects in the blind spot. Volkswagen has a solution. Blind Spot Monitor. To bring this feature to light, Volkswagen launched a campaign that people never saw coming.Using a specialised paint called Black 3.0, a paint so dark it absorbs 99% of light and removes all definition, Ogilvy Cape Town created "The Blind Spot" - a series of “invisible” life-size installations featuring objects that would commonly be found and missed in your blind spot – Delivery drivers and cyclists. These were then placed these in Volkswagen dealerships and conferences during #MotorcycleAwarenessMonth.
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