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Hell Pizza: Hell Afterlife Pay

Top 6 this week
'Buy Now Pay Later' schemes have exploded in popularity in recent years, but lately they've been receiving plenty of negative attention, including from government regulators, for trapping people into spirals of debt.
So we launched our own pay later scheme for Hell Pizza that lets customers buy a pizza now and not pay until much, much later, when they're deceased. With no late fees or penalties.
Agency: Yarn

A microsite gives customers the chance to select their pizza and share a signed Codicil to Will on social media, which will become a legally binding contract for 666 customers in NZ and Australia that commits them to including their pizza invoice in their Will.
Over 12,000 contracts have been signed within the first few days, sparking news headlines all around the globe, including the primetime 7NEWS in Australia and the Washington Post.
Legally, Hell Pizza can come knocking for their payment, but we’ll have to wait and see…
Credits Other credits

Client: Hell Pizza

CEO: Ben Cumming

Founder: Callum Davies

Marketing Manager: Siang Tay



PR: Thorn PR

Jacinda Thorn: General Manager

Sadie Beckman: Senior Media Advisor

Hannah Palframan: PR Consultant

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