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Pepsi Max: Pepsi Max Tastes-Better Takeover

PepsiCo, in partnership with Special Australia, kicked off their “(food) tastes better with Pepsi Max” campaign on International Burger Day (28 May) using the competition’s partners to make the point. Because burgers deserve to reach their full flavour potential.

The print featured a mosaic of restaurants that don’t offer Pepsi, in order to get Australian’s to rethink the unconcious ordering habits that could be holding their food back.

The print accompanied other activity, including a Pepsi truck that was equipped with a full-sized road sign to match restaurant road signage which invaded the competition’s turf to bring the message right to the point of purchase.

#TastesBetterWithPepsiMax
Credits Other credits

Client: Pepsi Max

Vandita Pandey, Chief Marketing Officer ANZ, Snacks & Beverages

Susan Press, Head of Marketing Beverages

Tiana Handel, Marketing Manager

Candy Wong, Brand Manager

Judith Myers, Consumer Insights Planner





Production:

Production Company: Special Made

Photography: Daniel Mazzarella

Cinematography: David Guest

Camera Assistant: Jake Reeder

Offline Editor: Carissa Bolton

Online Editor: Jess Morgan

3D artist/retoucher: Nicko Mueller

Colorist: Augusto K. Junior

Finished Artist: Jen Bailey

Production Manager: Jo Messina

Art Dept: Emily Willis



Additional Photography:

Wellcom



Music:

Big Sync



Sound Design:

Rumble Studio



Activation Partner:

Habitat



Media:

Trio/PhD

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