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Top 6: June 28th 2023
Web Film

GWR: Five Get There First

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Top 6: June 28th 2023
adam&eveDDB are bringing the Famous Five back to screens for their first new adventure on Great Western Railway since 2020. The 60” TV ad, which will break on June 12th with media planning and buying handled by the7stars, will see GWR specifically promoting the benefits of train travel over using the car for the first time, using the characteristic humour and warmth of the Famous Five. The advert, called ‘Five Get There First’, begins with Uncle Quentin and Aunt Fanny waving goodbye to the children as they all set off for a day at the beach – Quentin and Fanny in their car and the Famous Five on the train. “Last one there is a rotten egg,” calls out Uncle Quentin as he speeds away. Uncle Quentin and Aunt Fanny have a terrible journey with traffic delays, followed by farm vehicles spilling mud onto the windscreen. With their view obscured, they accidentally crash through a barn - picking up a chicken - before careering their way through the streets of a quiet seaside town. Meanwhile, the children have a far more peaceful journey, complete with lovely views, conversation and delicious cups of tea. By the time Quentin and Fanny arrive, their car is close to breaking down, and the children have already been there for some time. Finally reunited, Uncle Quentin and Aunt Fanny resolve to start travelling by train as well. The ad brings to life the four key benefits of train travel – speed, sustainability, comfort and socialising – in an amusing way and celebrates the experience of train travel and the ways it is better than travelling by car. It aims to reignite the passion and excitement of rail travel around GWR’s beautiful destinations in the South West and South Wales in the post-Covid world. The campaign, which is the fourth to feature the Famous Five, includes out-of-home and digital out-of-home, press and online. GWR is also seeking to inspire travellers to try out new trips working with influencers to uncover the “Hidden Gems” on its network through a series of Instagram content, showcasing the lesser-known but highly-enjoyable activities, destinations and venues across the South and South-West.
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Head of Sales & Marketing: Richard Pennant-Jones

Senior Brand & Campaigns Manager: Chloë Ravat

Marketing Executives: Matt McTighe, Shanice Midda, Ben Davies


CEO: Tammy Einav

CSO: Martin Beverley

Group MD: Miranda Hipwell

Senior Content Creative: Matt Osborne

Planning Director: Stuart Williams, June Fong, Henry Bilson

Senior Planner: Kit Owens

Business Director: Flemming Lerche

Account Director: Ben Durston, Scarlett Aldridge

Account Manager: Jono Shaw

Joint Head of Integrated Production: Sally Pritchett

Project Manager: Becky Faloju

Print Illustrators: Painting Practice

Print post-production: King Henry

Legal Team: Tom Campbell, Trine Odin

Business Affairs Manager: Gemma Davies


Animation Director: Headless

Character Designer: Kristian Antonelli

Concept Art/Matte Painting: Adrian Garcia, Ananda Arán, Athena Productions, Miki Montlló

Post Production House: Glassworks Barcelona

VFX Supervisor: Javier Verdugo

2D Compositing Supervisor: Carlos de la Sotilla

2D Animation Supervisor: Pablo Navarro

Colour Grading: Dani Granado

Producer: Anna Gispert, Celeste Lozano

Sound post production: 750mph

Audio engineer: Mark Hellaby

Audio Producer: Kirsten Troy

Music licensing company: Theodore Music

Music track: Milo’s Adventure

Music composer: Michael Patti

Music Publishing: Audiomachine


Planning team: Zoe Bond, Emma Burton, Caroline Gunning, Georgia Pickford and Bethan Corlett

Strategist: Chris Gilfoy

AV: Meg Chapman

Programmatic: Matt Rogerson

Display and audio: Toby Barnswarda, Isaac Atite and Max Emin

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