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Clinica Indisa: Never trust Dr. Google. UV Rays
On World Internet Day, we launched an advertising campaign aimed at discouraging people from self-medicating based on Google search results. The insight behind this campaign is that online health information often contradicts itself in a radical manner, leading to significant confusion and problems. To address this issue, we developed a graphic and digital campaign showcasing different examples of this insight in order to raise awareness of the problem.
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