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Pringles: Can Hands, 40s

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Pringles is launching a pan-European campaign that brings the theme of its hugely successful Super Bowl ads, featuring people getting their hands stuck in cans of the snack, to new markets for the first time. In collaboration with Grey London, Pringles has created new work that will run in Northern and Southern Europe, working with iconic director Ulf Johansson of Smith & Jones, who brings his zany touch to the creative. One 40 second spot is made for the “Apéro” markets of France, Spain, Portugal and Italy, positioning Pringles as a delicious snack to serve when with family or friends. In this spot, which is airing from mid-June, a woman gets her hand stuck in a can of Pringles as she’s preparing an early evening spread of charcuterie and snacks. After a brief moment of shock, she uses her initiative to become an even more wonderful host and turns her new appendage into a cocktail stirrer, ice crusher, guitar pick and more. Another 60 second ad, created for Northern European markets, features a young guy who ducks into a quiet room when he gets his hand stuck in a Pringles can at a party. Although embarrassed, he soon relaxes when he realises the rest of the people in the room have done exactly the same thing. The spot, breaking in early July, will run in markets including Germany, Austria, Switzerland, Israel, Greece, Netherlands, Belgium, Poland, Romania, Croatia, Hungary, Lithuania, Finland, Denmark, Sweden, Norway, Cyprus, Malta, Latvia, Estonia. Another film that will run in the UK and Ireland from July is an adaptation of the original Pringles Super Bowl ad created in collaboration with Grey New York.
Credits Other credits


Planning Partner Matthew Gladstone

Strategy Director Gilliam Caldwell-Dunn

Managing Partner Agi Varanyi

Group Business Director Tamsine Foggin

Account Directors Jack Barber, Alice Ashwell

Account Manager Hugo Soer

Account Executive Madeleine Hine

Assistant Producer Alicia Cordell


Production Design Steve Smithwick

Post Producers Ella Sedgewick @Whitehouse Post

Alexia Paterson @Framestore for Apero & Nights In Northern Europe


Sam Gunn @Whitehouse Post for Apero & Nights In Northern Europe

Tony Whetnall @GPS Nights In (UK & ROI)


Jean-Clément Soret @Company 3 for Apero & Nights In Northern Europe

Matt Hare @GPS Nights In (UK & ROI)

VFX Artist:

Paul O'Brien @Framestore for Apero & Nights In Northern Europe

Chris Winters, Ozgur Yigit & Matt Ingram @GPS Nights In (UK & ROI)


Julia Jonas / Sauvage / Heslop, Frieder Dose / Marvin Benjamin McMahon for Apero

Frieder Does Marvin Benjamin McMahon for Nights In Northern Europe

Trevor Simpson @BMG Production Music Nights In (UK & ROI)

Music Supervisor:

Macke Bergkvist @Music Supercircus for Apero & Nights In Northern Europe

Sound Engineer:

Parv Thind @WAVE for Apero

Gritz @GPS for Nights In Northern Europe

Sam Cross @GPS for Nights In (UK & ROI)

Post Sound Producer:

Beth Tomblin @Wave for Apero

Richard Donaghue @GPS Nights In Northern Europe & Nights In (UK & ROI)

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