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Teen girls playing sport face societal pressures to quit, safety issues and a lack of parental support.
Many girls quit sport all together. Yet 96% of women in C-suite positions worldwide, played sport through their teens, allowing them to build essential life skills like leadership, resilience, confidence and teamwork.
The “Play On” Campaign targets girls in Asia and Africa, but speaks to girls globally. The spot follows the story of a young girl coming home with a simple football trophy.
The trophy comes to life and over the next two decades guides the girl through the trials and tribulations of life. A simple, emotional metaphor showing the skills you learn from sport as a kid, help set you up for success as an adult.
Made for Standard Chartered bank, with the support of Liverpool FC, Liverpool FC women, ahead of the Women’s World Cup 2023.
Credits
Other credits
Client | Standard Chartered Bank
Agency | Octagon
Creative Director: Dan Harrison
Creative Director: Jonny Watson
Agency Producer: Samantha Dalton
Account Director: David Hawk
Production Company | electriclime°
Senior Producer: April Koh
Production Manager: Shaye Guillory
Assistant Producer: Cole Tranter
Creative/BTS: Daniel Marjan
Creative Director: Pabz Alexander
Thai Production House | TAPROD
Executive Producer: Kathit Ditapichai
Producer: Warunee Puttitanasuntorn
1st AD: Inthira Sawantrat
2nd AD: Benjarong Netrethai
Production Manager: Jade Salissa Maciag
Transport Coordinator: Napas Morasilpa
Production Assistants: Monthira Thoicome, Vitchukorn Supanuntruek
Account Manager: Achana Klangprapun
Account Assistant: Jitranon Archwichai
Production Designer: Teeratan Tanatsuttiroj
Art Department:: Anusorn Kasamjit
Set Dresser: Chanrit Sangvoramet
Location Manager: Kitisak Trithanyasap
Gaffer: Nikorn Ponperm
Best Boy Gaffer: Udon Khajonchai, Janpen Phluphoem
Key Grip: Pichet Surawangwan
Best Boy Grip: Wai Krasaesom
Grip: Jiravet Narkkerd, Thoedthrrm
1st AC: Sithi Chernaugsorn
2nd AC: Theeraset Phuttarakkit
VDO: Thanapong Phuttarakkit
Casting Director: Thanyatorn Pantusinthu
Make Up Artist: Hathairat Sriwilai
Hair Stylist: Thanon
Wardrobe stylist: Mittaya Boonkhao & Maria Papandrea
Seamstress: Sharin Srikalla
VFX Supervisor: Brynley Cadman
CEO & Executive Producer: Serge Thimbre
Creative Director: Nigel Mortimer
Executive Producer: Charlotte Plowman
Senior Producer: Briohny Aldersea
Producer: Meg Strange
Colourist: Yanni Kronenberg
Talent: Maiji Wusuma, Yadalin Tiamsab, Keetapat Pongruea
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