TV ad: Talenti: Now Spoonless

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LOLA MullenLowe & TALENTI, the best-selling gelato brand in the USA and a UNILEVER-owned brand, present their new campaign together: "Now Spoonless." The new campaign takes Talenti from its classic transparent jars to its new mini bar format with a charming homage. In the film, the brand says "thank you and goodbye" to spoons, but not just any spoons—big ones, small ones, forgotten ones, and even toasting spoons. It's a charming way to drive home the message that now you don't need a spoon to enjoy Talenti's smooth and delicious gelato and sorbetto flavors.

Category Other
Client Unilever
Agency LOLA MullenLowe
Production Blur
Country Spain
Uploaded 11 July, 2023

Credits

Director
Keane
Executive Creative Director
Tomas Ostiglia
Creative Director
Kevin Cabuli
Creative Director
Jorge Zacher
Producer
Marina Saro
Producer
Alberto Stewart
Assoc Creative Director
German Rivera
Assoc Creative Director
Diego Vieira
Copywriter
Sofía Frank
Art Director
Paula Escrig
Executive Producer
Alfonso Cazalilla
DoP
Luís Guijarro

Other credits

Brand

US Marketing Director, Innovation: Lisa Vortsman

US Brand Manager, Innovation: Camila Viola

US Assistant Brand Manager, Innovation : Marina-Anna Antoniazzi

Agency

Design Director: Yan Graller

Managing Director: Tom Elliston

Account Director: Catalina Aguirre

Account Supervisor: Cristina Panea

Head of Production: Felipe Calviño

PR Team: Enrique Caballero, Gabriella Nuñez

Production

Art Director: Sonia Nolla

Wardrobe: Eduardo Andes

Editor: Fran Molina y Jesús García

Post Production Coordinators: Post Punk

Talenti: Now Spoonless

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Talenti: Now Spoonless

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