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Talenti: Now Spoonless

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LOLA MullenLowe & TALENTI, the best-selling gelato brand in the USA and a UNILEVER-owned brand, present their new campaign together: "Now Spoonless." The new campaign takes Talenti from its classic transparent jars to its new mini bar format with a charming homage. In the film, the brand says "thank you and goodbye" to spoons, but not just any spoons—big ones, small ones, forgotten ones, and even toasting spoons. It's a charming way to drive home the message that now you don't need a spoon to enjoy Talenti's smooth and delicious gelato and sorbetto flavors.
Credits Other credits

Brand

US Marketing Director, Innovation: Lisa Vortsman

US Brand Manager, Innovation: Camila Viola

US Assistant Brand Manager, Innovation : Marina-Anna Antoniazzi

Agency

Design Director: Yan Graller

Managing Director: Tom Elliston

Account Director: Catalina Aguirre

Account Supervisor: Cristina Panea

Head of Production: Felipe Calviño

PR Team: Enrique Caballero, Gabriella Nuñez

Production

Art Director: Sonia Nolla

Wardrobe: Eduardo Andes

Editor: Fran Molina y Jesús García

Post Production Coordinators: Post Punk

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