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Jong&Out: Your Place To

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Some of the strongest LGBTQIA+ talent in the Dutch creative agency landscape have collaborated on a powerful new creative campaign to mark the relaunch of Jong&Out, the world’s first social media platform for queer youth in the Netherlands. Celebrating the many facets of queer joy, the campaign is centred on the idea of a space that young LGBTQIA+ people can define for themselves - something the entire pro-bono team wished they could have had access to as queer teenagers. Created by COC - the world’s oldest LGBTQIA+ non-profit organisation - in response to the specific mental health issues plaguing queer youth, Jong&Out provides a much-needed safe space for young queer people - a particularly valuable resource when hate crimes against the LGBTQIA+ community are still rife. With LGBTQIA+ youth twice as likely to face mental health issues, and 4.5 times more likely than their heterosexual and cisgender peers to commit suicide, Jong & Out was inspired by statistics showing that the best way to combat these issues is to put young queer people in contact with like-minded others. Initially launched in 2020, the platform has already amassed over 4,000 members - harnessing social media as a force for good and providing a vital mental health resource for one of the world’s most vulnerable groups. To mark its three year anniversary, the relaunch campaign aims to encourage even more LGBTQIA+ young people to join the community, connect online and to meet-up in person. Fresh, fun, aspirational and most of all accessible to its target audience - queer youth aged 12-18 - the campaign spans a new visual identity for the app, a 30-second mixed-media campaign film directed by Gianna Mazzeo and a social media activation featuring some of the biggest youth influencers in the Netherlands. Led by strategist Steph Morrow, founder of STUDIO WORROM and former head of strategy at VIRTUE (VICE Media), the pro bono team behind the campaign is made up of some of the leading queer marketers in the Netherlands. Pairing high level industry experience with personal experience made them the perfect team to deliver this campaign and show how Jong&Out can empower and support the LGBTQIA+ youth of today - with every team member united by the wish that there had been this kind of community platform during their teenage years.
Credits Other credits

Client

Project Manager: Zinzy Nimako

Senior Producer: Malou Voskuilen

Agency

Chief Strategy Officer: Steph Morrow

Business Director: Gemma Trounce - ex account director at VIRTUE/VICE

Account Director: Fiona Salem

Production Lead: Mathilde Grenod

Creative Consultant: Danicha Leliveld - Creative Director, Converse Western Europe

Jr. Strategist: Sophie Kitchen

Media Consultant: Hannah Mirza - Ex Media Program Lead, Diageo

Production

1st AD: Joris Kooster

1st AC / Focus Puller: Tein Brouwer

2nd AC / Data handler: Moreno Manuputy

Gaffer: Jeroen de Jong

Best Boy: Rudger Faber

Assistant: Angelo Hogewoning

Sound Recordist: Koos van der Vaart

Art-Direction: Iris Schutgevaar

Set Dressing: Ellen Mol

Hair & Make-up: Chiara Sriram, Romy Legger

Styling: Carolijn Hooij

Photographer : Ruby Cruden

Production assistant: Frederic Loudon

Offline Edit: Amber Hooijmans

Illustrations & Animations: Orbit Studios

Motion Design: Laura Calvo, Lieke Milder

Online Editor: Demi Wesselo, Jordi Beukers

Sound Design: Ben Sims

Music: cookii - "love yourself (spend forever)"

Grading: Ruben Labree, Vanessa Aparicio

Post Producer: Patrick Armstrong

Chief Strategy Officer: Steph Morrow

Media Agency: OMD

Communications Manager: Remko Dekker

Broadcast Director: Suzanne Weijerman

People Champion: Harold de Ruiter

Strategy Consultant: Anne Witteveen

Team Lead Social: Elske Hartwig

Senior Search Specialist: Matthijs Ottenhof

Digital Executive: Rachèlle Scheen

Social & Branded Content Specialist: Eva Kril

Social Specialist: Sabine Roorda

Programme Specialist: Jeltje Heuperman

PR Team

Jessica Hartley

Bernadette Eckebus

Lead Influencer Agency Lead: 2nd Loop

Business Lead: Emma Hijnekamp

Influencers/Creators: Marthe Woertman, Arunya Gillot, Isabel van Gelder, Ingrid Elida, Yuani Blindeburg, Tevin Themen, Thorn de Vries, Dylan Hasselbaink

Pro bono influencer agency support: WeAreEra

SPECIAL THANKS

Cast:

Yao Dekkers

Alex Torment

Robin-Mex

Floor Spaan

Emiel Vasquez van der Wielen

Xio de Jonge

Pim Lemmen

Sidikie Sesay

Fenuel

Riley Moes

Nia Williams

Dion Aya

Glassworks:

Catering: Food Dept.

Camera Rentals: Maloney Amsterdam, Alex Bhugwansing

Vigics:

Sony Music:

Special Thanks to: Aimee Capstick, Martin Magner, Pascal Rotteveel, Sheona Turnbull, Jasper Vierboom, Sasha Bertolini, Isaac Chukwumah, Mark Lester, Snap Inc., Meta, Clear Channel, CS Digital, JCDecaux, Global, Twitch, Talpa, GumGum, Seedtag, Highsnobiety, Brand Advance, Azerion, Spotify, Hearst, Google, RTL Nieuws, Mediahuis

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