 |
Top 6: August 16th 2023
Radio
Victoria Bitter: England BitterTop 6: August 16th 2023
Inspired by the English cricket team's refusal to share a beer after a controversial loss: Victoria Bitter created England Bitter, a big warm beer for an even bigger bunch of bitter sooks. Launching with a radio ad that reworked the iconic VB jingle, the campaign generated huge amounts of PR coverage, debate, and even more bitterness from the English. We also sent a whole case of beer to the English team, should they change their minds.
The Monkeys: RelatedAlso best this week |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
