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One Key: Auntie


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Today Expedia Group announced One Key – the most flexible loyalty programme in travel. One Key lets you earn and redeem rewards across Expedia, Hotels.com and Vrbo, plus enjoy member savings and benefits. Although it is a rewards programme, One Key is more than a new take on travel rewards. It offers the perspective that a traveler is anyone who goes anywhere. To communicate the ways in which One Key opens travel, W+K Portland has teamed up with Somesuch's Kim Gehrig to launch a creative campaign featuring films, OOH, audio, digital, social, and PR. 'The Travelers' is an anthemic launch film that shows off a whole world of travel and travellers - but without ever showing a human face. Instead, the film focuses on their luggage to tell us who they are and where they might be going. It’s an honest depiction of the highs and downs and unexpected twists of travel, which are punctuated by the familiar 'Fratelli Chase' track featured in The Goonies. The films are directed by Kim Gehrig, who brings her signature honesty and wit to the brand. Emmanuel Lubezki, recognized for his innovative use of natural lighting, served as DP.
Credits Other credits

Agency

Head of Production Orlee Tatarka

Operations Jane Monaghan

Operations Jordan Strang

Design Director Christin Spagnoli

Strategy Director Henry Lambert

Strategy Director Christian Clay

Strategy Director Devon Dickson

Media Director Kelly Muller

Media Director Emily Dalton

Brand Director Vanessa Miller

Production

Founder Sally Campbell

Founder Tim Nash

Head of Production Roger Zorovich

Production Supervisor Nikki Muller

Director's Assistant Stephan Moni

Production Designer Jade Healy

1st AD David Webb

Editorial Cosmo Street

Editor Tom Lindsay

Edit Assistant Jacques Simon

Edit Assistant Alexandra Jimenez

Producer Marcee Sanchez

Head of Production Kacie Gomez

Executive Producer Marie Mangahas

Managing Director Yvette Cobarrubias

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