Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Top 6: September 27th 2023
Radio

Dog & Cat Management Board: Dogs Will Bite

Embed Audio
Top 6: September 27th 2023
Dog owners adore their pets with research showing most find it unbelievable they could be bitten by them. But with over 500 hospitalisations from dog bites in SA last year, we had to convince them that the unimaginable is possible and it’s often the owners behaviour that leads to being bitten. To make real that possibility, we produced a dramatic recreation of a dog attack for radio – an ad graphic enough for one major radio network to refuse to play it, until they were convinced it was clearly in the public interest.
Credits

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news