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Government of South Australia: 45” TVC

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Here in SA, we’re a proud bunch. And while we know it’s important to support local brands, only 25% of people are choosing SA at the point of purchase. We needed a campaign that did more than educate, we needed a compelling reason to encourage people to buy local.

The new Buy SA. For SA. campaign is all about celebrating our State – the people, places and products that make us, us. The ad showcases the things we locals know and love about SA, while encouraging us to support our home grown brands at every opportunity.

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