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Dell Technologies: Dell PowerEdge: Unlocking the power of the edge
To launch Dell Technologies' groundbreaking ruggedized PowerEdge servers, we teamed up with Henrik Hansen from RSA to create a campaign highlighting their standout feature: the ability to do Edge computing anywhere, even in harsh conditions. These rugged, weather-proof solutions empower companies to push the boundaries of computation far beyond the confines of traditional data centers.
Our main video traces the servers' journey from factory inception to deployment in distant and secluded locations. This cinematic story sets the stage for the entire campaign. Across social media and online platforms, we show this narrative in a quick, visual way. Our creative concept links two visually similar numbers-- GPS coordinates and IP addresses—illustrating how Dell PowerEdge servers can give an IP address to any place on Earth. The implication is profound: Businesses can chart their course regardless of location and shift their focus from asking “what’s next” to the possibilities opened by a new question: Where next?
Nathan Nowak - Sr. Video Producer Related |
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