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Gas Networks Ireland: Jedward Breaks up

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Twin icons Jedward split up over ‘irreconcilable gas safety differences’ in a new campaign by Publicis Dublin for Gas Networks Ireland.

The film shows brothers John and Edward at matching sinks realising they have a broken boiler. John (or is it Edward) suggests calling a handyman to fix it, to Edward’s (or is it John’s) utter dismay. A registered gas installer is the only safe way to complete essential gas appliance maintenance. The argument causes a Jepic rift between the pair told through some classic break-up tropes. The story ends with Edward leaving in the passenger seat of their sidecar.

Their break-up was teased on Tik-Tok by Jedward themselves, much to the dismay (and subsequent relief!) of their fans.

The film was directed by David Kerr through Speers Films.
Credits Other credits


Client – Gas Networks Ireland:

Owen Wilson – Gas Safety Manager

Jennifer Cashman – Marketing Manager


Ronan Nulty – Executive Creative Director

Edel McCabe – Business Director

Paul O’Loughlin – Senior Copywriter

Craig Fitzpatrick – Copywriter and Content lead

Nick Doring – Senior Art Director

Jeremy Stanley – Senior Account Director

Cassie Treacy – Senior Account Manager

Niamh O’Shaughnessy – Strategist

Rachel Murray – Senior Producer

Cian McIntyre – Technical Lead

James Kelleher – Head of Design

Gavin Kenny – Production Manager

Tim Kavanagh – Finished Artist

Hannah McGlynn – Videographer

Director – David Kerr

Producer – Jonny Speers

PM – Gráinne Tiernan

Coordinator – Treasa O’Friel

Locations – Mick Swan

1st AD – Charlie Endean

DoP – James Mather

Production Designer – Kate Moylan

Costume Stylist – Sinéad Lawlor

Make-up – Barbara Conway

Editor – Rob Hegarty

Post-production – Screen Scene

Sound Mix - Mark @Mutiny

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