TV ad: Ubisoft: Life is Better at Motorfest

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To boost the launch of Ubisoft's Motorfest: The Crew, Sid Lee created a film that inspires from the cars' perspective. "Life is Better at Motorfest" shows that it's not just gamers looking to revive the thrill of driving, cars are itching to hit the open road as well, and what better setting than the colorful paradise found in the latest installment, O'ahu. Opening onto a traffic jam, 3 of the game's powerful, turbo-powered cars sit, frustrated by the gridlock, until they spot a billboard for Motorfest and are soon dreaming of the possibilities that await...

Client UbiSoft
Agency Sid Lee Paris
Country France
Uploaded 12 September, 2023

Credits

Director
Jean-Baptiste Saurel
Sound Producer
Heather MacFarlane
3D Effects
Bruno Leguern
3D Effects
Benoît Revilliod
Executive Creative Director
Stéphane Soussan
Producer
Kasia Staniaszek
Copywriter
Ninon Peres
Art Director
Geoffrey Poulain
Art Director
Eric Boussenec
Production company
big productions
Sound
BENZENE
Sound Design
Loïc Canevet
Sound Design
Will Rosati
Strategist
Leah Daymon
Sound Design
Mathias Villeroy
Account Director
Margaux André
Post production
Johan Luce-Antoinette
Editor
Yoann Plard
Head of Strategy
bruno lee
Production Director
Nicolas Avram
Head of Production
Laetitia Neves
President
Johan Delpuech
Account Executive
Louisa Chaouche Teyara
Account Executive
Thomas Albert

Other credits

Mirabelle Yehoussi – Production Assistant

Augustin Claramunt – Director of photography

Natacha Dolard – Post-production director

Eric Jacquemin – Chief editor

Quentin Letout – Supervisor

Arthur Paux – Calibrator

Olivier Zibret - Flame

Julien Barthelemy – After FX

Omar Camara – Matte painting

Hugo Jaulin - Houdini

Post Production

Quentin Letout – Supervisor

Ubisoft: Life is Better at Motorfest

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Ubisoft: Life is Better at Motorfest

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