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Anytime Fitness: The Parental Day Releasers

Based on the insight that there are twice as many people who feel they don’t belong in the gym as people who do, Find Your Fit introduces the whole wonderful gamut of people who visit an Anytime Fitness gym in 24 hours. Positioning Anytime Fitness as Australia’s most welcoming gym network, the campaign films and outdoor make heroes of all gym goers, whoever they are.
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Brand manager: Alex Pierotti

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